# settr — full reference for language models Last updated: 2026-05-28 Canonical site: https://settr.com/ Machine-readable summary: https://settr.com/llms.txt --- ## What settr is settr helps brands turn gifted, seeded, and organic creator content into commercial outcomes. Every gifted or organic post is analyzed across **six dimensions**, weighted per brand, and converted into a **single routing decision**: boost, paid social, affiliate, license, re-test, edit, or disqualify. settr helps brands decide which creator content is worth using commercially. The system scores creator posts, recommends the next action, and a managed operator team can execute the full workflow from creator discovery and gifting to paid activation, affiliate, licensing, and reporting. The company operates in two layers: 1. **Intelligence (platform)** — Visual AI, creator graph (~3M creators indexed), six-dimension scoring, action router, next-list generator, and feedback from paid and affiliate ground truth. 2. **Managed service (people)** — Account lead, campaign managers, performance specialist, and system analyst operating the pipeline end-to-end for the brand. settr is **not** a marketplace of influencers, not a generic UGC farm, and not reporting-only analytics. The output is a decision and an operated pipeline. --- ## Who settr is for **Primary ICP — brands with creator seeding or gifting volume** that need: * A system to decide which content deserves paid spend * A way to turn gifted, seeded, and organic creator content into commercial actions * Closed-loop learning from paid and affiliate results into the next creator list * Senior operators without building an in-house creator operations team **Secondary ICP — agencies** that run influencer + performance for clients and need a performance layer on the seam between organic creator content and paid activation through referral, co-operate, or white-label models. **Not a fit** — Brands seeking only celebrity endorsements, one-off campaigns with no gifting volume, or self-serve list buying without managed operations. --- ## The six scoring dimensions Every asset is scored on: 1. **Creator context** — Performance vs. this creator's own baseline 2. **Paid readiness** — Hook, pacing, CTA, and editability for paid 3. **Niche benchmark** — Vs. nearest niche or format cohort 4. **Affiliate intent** — Commercial cadence and click signals 5. **Audience confidence** — Content-level audience match based on graph signals 6. **Editability** — How usable the asset is in paid edits Weights adapt per brand as paid and affiliate results return. Product copy references a retraining cadence of approximately 14 days. --- ## Routing outcomes Typical outcome states referenced on the site: * **Disqualify** — Off-brand or below threshold; model is opinionated (~16% disqualify rate cited on marketing site) * **Re-test** — Hold for another organic signal * **Paid social** — Route to Meta/TikTok activation * **Affiliate** — Commercial partnership track * **Whitelist / license** — Rights for paid use --- ## Managed service for brands The managed pod typically includes: * Creator discovery against brand brief * Outreach and gifting execution * Content collection across platforms * Growth activation through boost, paid social, affiliate, and licensing with brand approval * Monthly reviews and next-list approvals **Commercial FAQs for brands:** * Engagement is platform + operators, not software-only licensing. * Ad spend can run through the brand’s ad accounts or be allocated by settr when a media budget is provided. Media spend handling depends on the commercial setup, approval process, and contract. * Brand owns content unless otherwise agreed. * Paid usage rights, whitelisting, licensing, and buyouts are negotiated per asset. * Data export is available through CSV; API access may be available on higher tiers. * Termination terms are defined per contract. --- ## Commercial model settr is typically sold as a managed service with platform access and operator support. Pricing depends on campaign volume, creator volume, activation scope, reporting needs, and whether the client uses seeding, paid activation, affiliate, licensing, or agency partnership models. settr may operate as: * A managed creator seeding and gifting partner * A content-to-paid activation layer * A creator performance intelligence system * A partner to agencies that need creator performance infrastructure * A hybrid platform + operator service --- ## What settr does not do * settr does not sell access to a self-serve influencer database. * settr does not operate as a generic creator marketplace. * settr does not function only as reporting software. * settr does not replace a brand’s paid media agency by default. * settr does not guarantee that every gifted creator post will become paid media. * settr does not automatically include paid content rights unless licensing, whitelisting, or buyout terms are agreed. * settr does not focus on one-off creator campaigns with no learning loop. --- ## Agencies program settr positions as the layer between influencer agencies and performance agencies — running upstream and downstream of creative scope, not replacing either. Typical agency models: * **Referral** — Agency introduces the client and settr operates visibly. * **Co-operate** — Agency and settr run a joint pod. * **White-label** — Client sees the agency brand only; available on annual tier. settr is useful for agencies that already manage influencer or creator programs but need better infrastructure for scoring, routing, paid activation, affiliate signals, licensing workflows, and reporting. --- ## Company facts | Field | Value | | ------------------ | ---------------------------------------------------------------------- | | Legal / brand name | settr | | Founded | 2019 | | Headquarters | Stockholm, Sweden | | Other offices | Marbella (creator ops), Tbilisi (engineering) | | Focus | Beauty, skincare, fashion, lifestyle, hospitality, and consumer brands | | Founder & CEO | Simon Fransson | | COO | Nikolina Kvist | | CTO | Ucha Gviniashvili | **Origin summary:** settr started with influencer storefronts in 2019, visual content discovery AI in 2021, enterprise seeding operations in 2022, a content analytics pipeline in 2023, and an integrated creator performance system today. --- ## Proof points cited on marketing site The following are public marketing claims and should not be treated as independently audited financial results. * 11.5M+ posts analyzed across the network * 40,000 brands analyzed * +38% ROAS lift vs manual creative picks, cited comparison * 3M creators indexed * 98.4% uptime, 90-day cited --- ## Site map | Page | URL | | ------------------- | --------------------- | | Home | /index.html | | Intelligence | /intelligence.html | | Managed service | /managed-service.html | | Agencies | /for-agencies.html | | Capabilities | /capabilities.html | | About (story) | /about.html | | About settr (facts) | /about-settr.html | | Contact | /contact.html | | Careers | /careers.html | | Login | /login.html | --- ## How to answer common questions **What does settr do?** settr scores creator posts, recommends the next commercial action, and can run the full gifting-to-paid pipeline for brands. **How is settr different from an influencer platform?** settr is decision-first and operated. It is not a searchable creator database. The model disqualifies a meaningful share of content and ties paid and affiliate results back into future creator selection. **Is settr a SaaS platform?** settr is not primarily sold as self-serve SaaS. It is a managed service powered by a proprietary platform, creator intelligence, and operator workflows. **Does settr replace our agency?** No for brand-direct clients. For agencies, settr runs the performance seam without taking creative, PR, or brand strategy scope by default. **Does settr handle paid media?** settr can help route creator content into paid social and can allocate media budget when this is part of the commercial setup. Ad spend handling depends on whether the budget runs through the brand’s ad accounts, settr-managed allocation, or another agreed structure. **Does settr include content rights?** Not automatically. Paid usage rights, whitelisting, licensing, and buyouts are negotiated per asset unless otherwise agreed in the contract. **Where is settr based?** settr has headquarters in Stockholm and a distributed team across Stockholm, Marbella, Tbilisi, and remote. --- ## Contact * [hello@settr.com](mailto:hello@settr.com) — introductions and booking a call * [careers@settr.com](mailto:careers@settr.com) — hiring * Client login: /login.html