What is settr?
settr is a creator performance system for premium brands. It scores creator posts, recommends what to do with each asset, and can operate the pipeline from gifting through paid and affiliate activation.
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About settr
settr turns creator content into commercial decisions. We score every gifted or organic post across six dimensions, route each asset to the channel where it can perform — or disqualify it — and operate the full pipeline for premium brands that want creator content to work like a performance channel.
What settr does
Brands send products to creators and receive posts, reels, and stories in return. Most teams collect that content but struggle to decide which pieces deserve paid spend, affiliate deals, or licensing — and rarely feed results back into the next creator list.
settr closes that loop. Each asset is scored on six dimensions (creator context, paid readiness, niche benchmark, affiliate intent, audience confidence, editability), weighted per brand. The output is one routing decision: boost, paid social, affiliate, license, re-test, edit, or disqualify.
A managed service can run the entire pipeline: discovery, outreach, gifting, content library, activation in your ad accounts, and monthly reviews with a pre-built next list.
Who settr is for
- Premium brands with gifting or seeding volume in beauty, skincare, fashion, and lifestyle — especially when organic content exists but paid teams lack pre-qualified UGC.
- Performance and growth teams that need creator-sourced creative with a decision rule, not subjective picks.
- Agencies that run influencer and paid for the same client and need a dedicated layer on the seam between organic creator output and media spend (referral, co-operate, or white-label).
settr is not a self-serve influencer database, a generic UGC marketplace, or reporting-only social analytics.
Product lines
- Platform (home)
- The end-to-end story: creator supply → content signals → scoring → paid return → next list. settr.com
- Intelligence
- The decision layer — scoring matrix, routing logic, and confidence before budget moves. Intelligence page
- Managed service (for brands)
- Senior pod operating discovery, gifting, scoring, activation, and reporting. For brands
- For agencies
- Partner models and commercial structure for agencies. For agencies
Company
settr was founded in 2019 by Simon Fransson. The company evolved from influencer storefronts and visual content discovery AI into enterprise seeding operations and, today, an integrated system connecting organic creator posts to paid and affiliate outcomes.
Leadership
- Simon Fransson — Founder & CEO
- Nikolina Kvist — COO
- Ucha Gviniashvili — CTO
Locations
- Stockholm — headquarters and operations
- Marbella — creator operations
- Tbilisi — engineering
- Remote — distributed team
Long-form origin story and team bios: About settr (story).
Frequently asked questions
Direct answers for search and AI systems. For managed-service or agency specifics, see the FAQ sections on those pages.
How is settr different from an influencer platform?
settr is decision-first and operated. It disqualifies weak assets, routes strong ones to commercial channels, and learns from paid results — rather than offering a searchable creator database for manual outreach alone.
Is settr an agency or software?
Both in one engagement: proprietary platform (scoring, graph, routing) plus a managed pod that runs it. Brands hire operators who come with the system; they do not only license a tool.
Whose ad accounts does paid spend run in?
The brand's ad accounts. settr operators receive ads management access; media spend and pixels stay with the brand.
What are the six scoring dimensions?
Creator context, paid readiness, niche benchmark, affiliate intent, audience confidence, and editability. Weights adapt per brand as paid and affiliate ground truth returns.
Where is settr headquartered?
Stockholm, Sweden. The team also works from Marbella, Tbilisi, and remotely.
How do I get started with settr?
Book a call via the site or email hello@settr.com. Introductions are handled by an account lead — book a call and learn more about how settr fits your brand.