Our 2026 half-year report is out — what creator programmes returned in H1
settr

Settr · Stockholm — influencer performance for premium brands

From the first parcel to the measured sale.

Creator programmes for premium brands — casting, gifting, content, media, measurement. One team, one system.

  • BABOR
  • Kiehl’s
  • L’Oréal
  • EISENBERG
  • KEVIN.MURPHY
  • SKINCODE
  • Revolve
  • House of CB
  • Monday Swimwear
  • BUSNEL

Influencer marketing is one journey. Most brands still run it in separate parts.

The problem

Creator discovery happens in one place. Outreach in another. Products are shipped by one team, content is stored by another, and results end up in spreadsheets. At every handoff, context and learning are lost.

Settr OS

Running creators to revenue is a full-stack problem.

Strategy, gifting, UGC, ambassadors, affiliate, paid social, reporting — seven programmes, usually seven vendors, and the learning lost between them.

  • A senior team sets the programme — markets, creator mix, cadence, budget — and owns it end to end. The plan the rest of the stack executes.

  • Product seeding, run properly — the right creators cast by brand-fit AI from 200,000 scored profiles, parcels shipped and tracked, every post captured the day it goes live.

  • Creator-shot content, briefed and licensed for your channels — the shelf your product actually lives on, cleared for organic and for ads.

  • Long-term creator relationships, carried in one inbox — AI agents draft the outreach and follow-ups; a human hand stays on every send.

  • Links, codes, and commissions, read for intent — budget routes to the creators who actually convert, not the ones who merely post.

  • Winners become media — scored post by post, licensed from the creator, amplified on Meta, with every ad linked to the post it came from.

  • Content value, media spend, attributed revenue — tracked for six months, in one report a CFO can read. Every outcome retrains the next round.

Where we operate

Built with your industry in mind.

The spine is one system; the programmes aren’t. Casting pools, briefs, and benchmarks are tuned to the world you sell in.

01Fashion & Accessories
02Beauty & Hair
03Events
04Hospitality
Built in-house

Our innovations

Seven pieces of technology we built ourselves — no white-labels, no plug-ins. Each one exists because running creators to revenue demanded it.

Brand-fit AI Every creator in our index, scored against the advertising already working in your category. Casting starts from evidence, not a follower count. Read more Advanced Product Tracking Every post is read — logo, product, caption — tagged or not. Results land on the product that was actually in frame, nowhere else. Read more Brand Universe Insights Your category as a living map — which creators competitors activate, what lands for them, and where the white space is. Read more Affiliate Signals Links, codes, and commissions read as signals of intent — so budget routes to the creators who convert, not the ones who merely post. Read more Content Scoring Algorithm Seven signals per post, benchmarked to your niche and weighted to your brand. One call per post, with the reason attached. Read more Optimization Loop Winners and losers from paid, affiliate, and organic feed back into brand-fit. The casting sharpens every round — by design. Read more Relationship Harness The AI inbox for creator relationships — outreach, follow-ups, and logistics drafted by agents, with a human hand on every send. Read more Revenue Attribution Every ad stays linked to its origin post, every sale to its source — tracked for six months, in one report a CFO can read. Read more

Influencer marketing is going through its biggest shift in a decade. The brands treating it as one system — not seven vendors — are seeing returns the rest of the media mix can’t match.

These are averages across our measured client programmes — counted in the reports our clients’ CFOs read, not modelled.

921%
average awareness lift across measured programmes
13M+
posts scored by the system — every post, tagged or not
60%
paid-social lift when creator content leads, vs brand creative
See it on your own numbers
In full

What Settr manages

The seven programmes, and the operational middle that makes them run. Take the whole stack, or the pieces you’re missing — it all runs on one system, so nothing is lost between hands.

  1. 01Strategymarkets, creator mix, cadence, budget
  2. 02Giftingcasting, invitations, approvals, follow-ups
  3. 03UGCbriefed, produced, licensed for your channels
  4. 04Ambassadorslong-term relationships, one inbox
  5. 05Affiliatelinks, codes, commissions
  6. 06Paid socialcontent buyouts, Meta ads
  7. 07Reportingspend and sales, attributed for six months
  8. 08Creator discoverybrand-fit search on our own index
  9. 09Fulfilment & logisticsyour warehouse or ours
  10. 10Campaign executionplanned, run, and staffed
  11. 11Events & hospitalitylaunches, trips, dinners
  12. 12Content captureevery post, captured the day it goes live
Next

Bring us your next launch.

A twenty-minute walkthrough. We map your current programme, show the system on live data, and tell you what we’d change — and what we’d leave alone.

We run a small number of programmes at a time. You’ll talk to Simon Fransson, Settr’s founder.