Two services. One connected system.
Seeding and UGC operate independently — or together. The same creator intelligence, outreach infrastructure, and measurement layer runs across every engagement.
Seeding
Product gifting at scale — from creator identification and outreach to post detection and earned media measurement.
available standaloneContinuous discovery of relevant creators using visual signals and brand-fit matching.
- Brand-fit research and visual matching
- Market-specific creator identification
- Long-list creation at scale
- Brand approval and shortlisting workflows
- List optimisation based on objectives
- Max posting / engagement / reach vs relevance
Targeting, inventory, and creator communication handled centrally across all markets.
- Creator segmentation and targeting logic
- Inventory and address management
- Outreach sequencing and follow-ups
- Relationship continuity over time
- Multi-market coordination
Automated detection of posts with product-level attribution across all platforms.
- Cross-platform monitoring
- Visual product detection
- Post vs story classification
- Partial product attribution
- Organic vs paid separation
Live earned media signals with brand-specific KPI frameworks and market benchmarks.
- Brand-specific KPI frameworks
- Earned media value logic
- Posting rate and participation analysis
- Market-level comparisons
- Historical benchmarks
UGC
Commissioned creator content — from brief and creative direction through review, rights, and delivery.
available standaloneCreator sourcing
Campaign-specific sourcing with style, aesthetic, and quality alignment.
- Campaign-specific creator sourcing
- Style and aesthetic alignment
- Portfolio and content quality review
- Rate negotiation and availability
Creative direction
Brief development and content specification from moodboard to milestone.
- Creative direction and moodboards
- Deliverable specifications
- Timeline and milestone tracking
- Creator communication management
Content review
Structured review and revision cycles with brand compliance at every stage.
- Draft review workflows
- Revision coordination
- Brand compliance checks
- Final approval process
Asset delivery
Rights documentation, paid media formatting, and long-term asset management.
- Rights and usage documentation
- Asset formatting and delivery
- Paid media specifications
- Archive and asset management
Paid social. With either service.
The full value of seeding and UGC unlocks when organic content feeds paid. Best-performing posts get boosted. UGC assets go directly into campaigns. Results return as signal for the next creator round.
Results from paid return as ground-truth signal for the next creator selection round.
Where we sit in your setup.
Most brands already have something in place. Settr is not a replacement — it fills the gap between what you have and what it should produce.
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/01 If you have a PR agency pr · earned coveragethe gapContent analytics + paid activation
Strong brand relationships and press coverage — but gifting campaigns generate content that disappears after posting. No post detection, no scoring, no paid activation, no learning loop.
how Settr fitsSettr sits alongside the PR layer, picking up where earned coverage ends. Organic posts are monitored, scored, and the strongest routed into paid — without touching the agency relationship.
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/02 If you have a performance agency paid media · performancethe gapQuality UGC supply via product gifting
Efficient paid media operations, but reliant on brand-produced creative or expensive production. UGC costs are high. The content pipeline is the bottleneck — not the spend or the targeting.
how Settr fitsSettr feeds the performance layer with a continuous supply of creator content from product gifting rounds. The paid team gets better raw material without changing how they operate.
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/03 If you have an in-house team influencer + performance · internalthe gapShared workflows + connected data
Influencer marketing and performance marketing sit in different teams. Neither has visibility into what the other is doing. Posts go untracked. Paid budgets are allocated on instinct. The two functions operate as if the other doesn't exist.
how Settr fitsSettr becomes the shared operating layer. Both teams see the same data — which posts exist, what they score, which go to paid, what returns. SaaS if teams run it themselves; managed service if they don't.
One service or both — find where you fit.
Tell us what you have in place. We'll show you exactly where Settr sits, what it adds, and what a first engagement looks like.
30-minute call — we’ll map your current setup and show you the gap.