New essays from the team — on casting, gifting, and what performance actually means
settr
Settr · for agencies

We don't replace you. We complete the funnel.

Run an influencer, gifting, UGC, or PR agency? Your work ends where the content does. Run performance marketing on TikTok and Instagram? Your work starts after the creator brief is already cold. Settr plugs into whichever side you sit on, and runs the half you don't.

See the platform
/01 Influencer side

We extend your work into content analytics + media spend. You keep the relationship and earn a performance dividend.

/02 Performance side

We feed your funnel with discovery, gifting, buyouts, and content — tuned to what's converting on paid.

/03 Commercials

White-label, co-brand, or referral. Pick the shape that matches your client contract.

agency partners 28 active in the program · across DACH, FR, UK, US.
shared engagements 61 brands where Settr runs alongside the agency of record.
performance share 15% default referral on net new spend in year one.
lift on shared +34% median paid ROAS uplift when we run the back half.
01 · The handoff

Two halves of one funnel. Nobody runs the seam.

Influencer, gifting, UGC, and PR agencies own the brief through gifting. Performance agencies start at the boost. The handoff at content analytics is where ROAS dies — and where every quarterly review gets defensive.

brief → gifting · seam · boost → ROAS
the funnel · brief → ROAS handoff broken · ROAS untracked
/01BriefBrand · ICP · niche influencer side
/02DiscoveryCreator graph · matched influencer side
/03OutreachDM · email · agents influencer side
/04GiftingDrops · replies · UGC influencer side
/05Content analyticsScoring · routing · read the seam · operated by Settr
/06Boost · buyoutsWhitelist · negotiation performance side
/07Paid scaleMeta · TikTok · ROAS performance side
agency-owned stages the seam — operated by Settr

▸ Content analytics is the stage nobody's contract covers — the creator agency has shipped, the paid agency hasn't started. Settr runs the seam, and hands each side back a ROAS number their work shows up on.

02 · Two ways to plug in

Wherever you sit on the funnel.

Two distinct agency profiles. Two different gaps to close. Same platform, same operating pod, different point of entry.

influencer side · performance side
/A influencer · gifting · UGC · PR

You ship great content.Your client can't price it.

Your engagement runs from brief through to delivered content — beautifully. But the moment those assets hit the client's media plan, your contribution becomes invisible. Renewal becomes a vibe check, not a number.

what stays yoursBrief, ICP, creator relationships, gifting ops, content QA, and the trust your client has in your eye.
what Settr addsContent analytics + scoring on everything you deliver. Media spend on the assets that earn it. One ROAS line your work shows up on.
what you earnA performance dividend on net new media spend Settr runs against your content — paid quarterly, year-one default 15%.
brand keepsAd accounts, pixels, audiences, licensing terms. Same as today — nothing moves out of their stack.
  • your contract · unchanged
  • your client · introduced not handed off
  • your renewal · backed by paid numbers
  • your category · non-exclusive by default
19 partners on this shape
/B performance marketing · tiktok · instagram

You scale what works.Settr feeds you what's coming.

Your team is great at boost, buyouts, creative testing, and squeezing the last point of ROAS out of an ad account. But everything upstream — finding the creator, sending the gift, getting the rights — sits in a deck your client owns. The supply line into your funnel is fragile.

what stays yoursAd-account ops, budget allocation, creative testing, audience strategy, weekly performance reviews.
what Settr addsCreator discovery, outreach, gifting, buyouts and boosting collaborations — tuned to what's converting on the paid side already.
what your team doesExactly what they do today, but with a steady pipe of fresh, brand-fit assets pre-licensed and pre-scored.
brand keepsAd accounts, pixels, performance-review cadence. Your team stays the source of truth on ROAS.
  • ad accounts · stay with you
  • creative supply · stops being the bottleneck
  • retainer · same, with better material
  • ROAS · your number, just bigger
9 partners on this shape
03 · Engagement shapes

Built to slot in.

Three engagement shapes. One platform. Your client, your contract. Pick the shape that matches what you've already signed.

referral · co-operate · white-label
/01 · referral

Hand off the gap

Refer a client to Settr's managed pod. Stay on the relationship; earn on the spend you helped unlock.

15% · year one
/02 · co-operate

Run together

We embed our system + ops into your engagement. Joint reviews. Settr runs the half you don't.

most chosen
/03 · white-label

Ship as you

Settr platform + ops under your brand. Your client only ever sees you.

enterprise · annual
04 · Commercials

We call it a performance dividend.

You unlocked the spend. You should earn on it. Not a one-off referral bounty — a quarterly dividend that tracks the engagement for as long as it runs. Transparent, traceable, written into the partner contract.

paid by Settr · attributed at campaign level · audited quarterly
dividend curve · illustrative net new spend · €420k Y1
€63kY115%
€56kY210%
€49kY38%
€51kY48%
€53kY58%

€272k total over five years on a single shared client, at the year-one default — illustrative. Most partners run three to seven concurrently.

partner terms · default tweakable on annual
modelPerformance dividendQuarterly · paid in arrears
year one15% of net new spendFrom media we run against your content
year two10%Steps down · stays attributable
year three+8% trailingContinues while the contract is live
capNo capBig spend → big share
exclusivityNon-exclusive · categoryTwo agency partners per category, max
kill clause30 days · either sideNo claw-back · trailing share locked in
contract · english · german · french jurisdiction · negotiable
05 · How we plug in

Six weeks from intro to first dividend.

You don't need to retool. We sign the master once, then run the first shared client engagement inside a month — alongside your team, on your cadence.

week 0 → week 6 · then it runs
/01Week 0

Partner intro + fit map.

30-min call with both teams. We map which stages you own, where you'd want us, and which client to run the first shared engagement on. Non-binding.

  • surfacesyour account leads · Settr partnerships
  • outputfit map · candidate client list
/02Week 1

Partner contract signed.

Choose your shape — referral, co-operate, or white-label. We sign the master partner agreement once. From here on, individual client engagements run as SOWs on top.

  • surfacesMSA · english / DE / FR
  • outputpartner code · dividend schedule
/03Week 2

First shared client kickoff.

Pick the brand. We run the kickoff together — your team brings the relationship, brief, and existing creator graph; Settr brings the platform, scoring, and ad-ops. One shared cadence from day one.

  • surfacesclient kickoff · joint slack
  • outputweekly cadence · monthly review
/04Week 6

First dividend accrued.

Once net new spend runs through the system, your dividend starts accruing. First payment lands at quarter-end — invoiced from Settr, no client involvement. The number is yours, traceable in the partner console.

  • surfacespartner console · monthly statement
  • outputfirst dividend · Q-end payment
week 6 · first dividend accrued checkpoint reviews · weeks 1, 2, 4, 6 exit clause · 30 days · no termination fee
See the platform behind the partnership How Settr works
Next

Run the half you don't.

A thirty-minute partner call. We map where you sit on the funnel, which client to start with, and what the performance dividend looks like on your book.

You'll talk to Simon Fransson, Settr's founder.