Strategy + brand brief
Your account lead translates the brand and the quarter into a product-gifting plan, ICP weights, and a creator brief the system can match against.
cadencequarterly · revised on signal
For brands · operated by Settr
Your growth team. Operating our system.
A senior creator pod, embedded as your gifting and growth team — running discovery, outreach, scoring, and activation on top of the Settr platform. You get the output. We build the machine.
/01
Model
People + platform
Not an agency. Not a tool. Senior operators on your side of the table.
/02
Cadence
A shape every week
Weekly cycles · monthly performance reviews · quarterly model re-tune.
/03
Handover
30 days to live
From kickoff to your first scored batch live — routing on real creators.
brands operated
47
active managed pods across DACH, FR, UK, and US.
avg ramp
30d
from kickoff to the first scored content batch live.
operating cycle
1 wk
review · approve · ship — the same shape every Monday.
retention
93%
year-over-year on brands past month four.
01 · What we operate
The pipeline runs. Your team approves.
Six operating areas under one engagement. Settr owns the work end to end — your growth lead reviews and approves at the few moments that matter, not every email.
Creator discovery
Sourced from the indexed creator graph, pre-filtered against your brand-fit weights, then hand-vetted by the operator team before any outreach goes out.
volume30–300 creators / cycle · tier-dependent
Outreach + gifting
Drafted, sent, tracked, and followed up — across DM, email, and agent channels. Operators write the messages; the platform tracks the funnel.
response slafirst reply within 2 business days
Content collection
Reels, posts, stories, and TikToks pulled into one library. Rights tracked per asset, per market — nothing licensed by accident, nothing missed.
coverageinstagram · tiktok · youtube shorts
Scoring + routing
Six-dimension scoring runs the moment a post lands. Your brand-tuned weights pick the action — boost, paid social, affiliate, license, re-test, or disqualify.
latency≤ 2.4s p50 · post to routing decision
Activation + reporting
Paid, affiliate, and licensed assets are run by the performance specialist against your ad accounts. Weekly pulse, monthly review, quarterly model re-tune.
surfacesmeta · tiktok ads · affiliate · slack pulse
02 · The pod
Three humans. One system.
A senior pod is assigned at kickoff and stays with the brand. The lead and the performance specialist are always dedicated; campaign-manager headcount grows from one to three as the programme ramps. The analyst role is the platform itself.
/01× 1
Account lead1 per brand · senior operator
Owns the brief, the relationship, and the result. Single point of contact for your growth lead.
- weekly pulse · slack
- monthly review · video
- escalation owner
/02× 1–3
Campaign manager · organicscales with cycle volume
Runs the organic side end to end — discovery, outreach, gifting, replies, follow-ups. Every wave is operator-run, never a templated blast.
- draft · send · track
- no auto-DMs
- human reply within 2bd
/03non-human
Analyst · the systemalways on · no headcount
The platform plays the analyst role. Scoring, routing, and weight retraining run continuously — no analyst to brief.
- scoring v2.4
- routes · 6 actions
- weights · 14d retrain
/04× 1
Performance specialist1 per pod · ad-ops trained
Runs paid, affiliate, and licensed activation against your ad accounts. Owns ROAS, spend windows, and the weekly performance pulse.
- meta · tiktok ads
- affiliate console
- weekly pulse · slack
shared across every pod — you benefit, you don't staff it
Platform engineering
Settr core team — scoring, routing, and the action layer. You don't pay for this; you benefit from it.
Brand-fit research
A centralised research team retrains your weights every 14 days from paid and affiliate outcomes.
Creator network
3M creators · 12 markets · re-indexed daily. The pod queries it; the pod doesn't maintain it.
03 · The operating week
The work has a rhythm.
The pod runs on a weekly cycle, with rituals stacked on top. You see the same shape every week — which is the only way a creator programme ever stops feeling chaotic.
Mon/01
Cycle kickoff
- 09:00Slack pulse · prior-cycle close-out
- 11:00Next-list approval · growth-lead sign-off
- 14:00Outreach drafts queued · operator review
Tue/02
Outreach + gifting
- all dayDM + email sends across markets
- 14:00Gifting confirmations · shipping queue
- 17:00Reply triage · two-business-day SLA
Wed/03
Content scoring
- ongoingAsset ingestion · librarian
- ongoingScoring v2.4 · routing decisions
- 16:00Edge cases · analyst + lead review
Thu/04
Paid + affiliate
- 10:00Boost queue launched · per market
- 13:00Paid social A/B live · meta + tiktok
- 16:00Affiliate cohort drops · commission tiers
Fri/05
Cycle close
- 11:00Performance pulse · weekly Slack post
- 14:00Ground-truth ingestion · paid → model
- 16:00Next-list regenerated · ready for Mon
weekly
Cycle pulse
Monday recap and Friday close in Slack. No call unless your team requests one.
slack · written
bi-weekly
List approval
Your growth lead approves the next creator list. 20 minutes, decisions only.
20-min · video
monthly
Performance review
Full read — paid, affiliate, license, brand-safety, model drift. Deck the day before.
60-min · deck + call
quarterly
Model re-tune
Weights retrained from your ground-truth. Proposal reviewed; defaults stay until you approve.
60-min · written
04 · How you engage
Three ways to work with Settr.
We don't publish prices. Pilot, retainer, and media alignment are scoped on a call to your volume and markets — they work together, not as pick-one packages.
Pilot
typical window3–6 months
Start here when you want proof on real gifting volume — the full loop from content in to decisions out, including a first activation cycle. Move to retainer or close the window cleanly.
- Scoped to your creators, markets, and ambition
- Retainer level agreed for the pilot — not published online
- No long-term lock beyond the pilot period
Retainer
ongoing relationshipMonthly
The core engagement: Settr as your operating layer for discovery, gifting, scoring, reviews, and the next creator list. Where most brands stay after pilot.
- Covers team and platform — not media spend or usage rights
- Depth scales with your cycle volume and markets
- Sized in scope — agreed before kickoff, not on a rate card
Media alignment
of media spend10%
When paid amplification is in scope, a performance-linked layer on the media you put behind creator content — not on product or barter. Stacks with the retainer; does not replace it.
- Only applies to media spend in your programme
- Percentage set when scope is agreed
- Keeps incentives on results, not gifting activity alone
what sits where
Inside the retainer
Gifting operations, scoring, routing, reporting, and next-list work — the operating relationship.
Media alignment
10% of media spend when paid activation is part of scope — agreed alongside retainer, not listed publicly.
Usage rights
Buyout and whitelisting are funded by the brand per asset, with approval before anything goes live.
Amounts depend on your programme — we scope pilot length, retainer, and media alignment together on an intro call.
05 · Onboarding
30 days from kickoff to first scored batch.
Four weeks. Four checkpoints. By day 30 your growth lead is approving routing decisions on real creators — not still in slides. The cadence the pod will run for the next two years starts the morning of week five.
Week 1Day 0 → 7
Audit + brief.
Your account lead reads the last two gifting rounds end to end — creators, posts, spend outcomes — and builds the working brief together with your growth lead. No outreach goes out yet.
- inputaccess · ad accounts (read) · creator inbox · prior decks
- outputworking brief · ICP · niche map · weights v0
- owneraccount lead · operator lead
Week 2Day 7 → 14
Model tune.
Brand-tuned weights move from v0 → v1 against your ground-truth. The operator team sources the first 30 creators against the brief and queues the first outreach wave. Your growth lead approves the list before anything sends.
- inputbrand brief signed · creator inbox confirmed
- outputweights v1 · first 30 creators · outreach drafts
- owneroperator lead · analyst
Week 3Day 14 → 21
Gifting wave one.
First wave goes out. Operators run replies, gifting confirmations, and follow-ups. Content begins to flow into the library by mid-week. Scoring is staged but not yet routing — that goes live next week.
- inputlist approved · gifting stock confirmed
- output30 drops shipped · 12+ posts in library by Friday
- ownercreator operators · librarian
Week 4Day 21 → 30
First scored batch live.
Scoring + routing flip on. The first batch of posts runs the full loop — scored, routed, with paid and affiliate activation queued. The weekly cadence (Monday pulse, Friday close) begins from this point on.
- inputlibrary populated · ad accounts permissioned
- outputrouting live · first paid + affiliate spend · cadence on
- owneranalyst · account lead
See the system your pod operates
How Settr works
Next
See what a pod would change first.
A thirty-minute walkthrough on your own numbers. We map your current gifting, show the system live, and tell you what your pod would change first — and what we'd leave alone.
You'll talk to Simon Fransson, Settr's founder.