Settr Intelligence turns creator posts into commercial signals — then recommends what to boost, license, affiliate, test, or set aside. Not more reporting. Better decisions, before money is wasted.
Every gifted asset scored on six dimensions — not vanity metrics.
Boost, license, affiliate, test, or set aside — with the reason attached.
Paid and affiliate outcomes retrain the weights for the next round.
Most platforms report views, likes, and EMV after the campaign. Settr Intelligence decides the next move before money is wasted — and tells you why.
A creator post is not good or bad in isolation. Settr compares it against six benchmarks — and the weights aren't static. They retrain every 14 days from your paid + affiliate ground-truth.
The recommendation depends on which signals are strong. Three real-shaped examples — same scoring model, different signals dominant, different recommended move.
The post works because of creator trust and a tight audience match. A brand-handle ad would strip the context that made it land.
The asset travels beyond the creator's own audience. The structure — hook, pacing, CTA — is paid-shaped. License it and test cold.
Her audience is already trained to act on recommendations. The post lacks a tracked link, but the cadence signal tells us where she'll perform.
Some creators connect Graph API and ship stronger audience data. Others are modelled. Settr uses both — but weights them differently. Estimated data can guide. Verified data can decide.
Audience data attached to the post itself, from the creator's connected Meta or TikTok permission. The strongest signal we can read.
Audience data attached to the account, not the specific post. Reliable for niche-fit calls, and the default when content-level isn't available.
Modelled from follower behaviour, comment patterns, and creator-graph proximity. Lower weight in the score — useful, not decisive.
No API connection and insufficient surrounding signal. Other dimensions can still score, but audience confidence is held at zero — never imputed.
Estimated data can guide decisions. Verified data can strengthen them. audience confidence is never imputed when missing
Settr doesn't only wait for tracked sales. It also reads how a creator already behaves like a commercial creator — and uses both layers to route assets.
Click-throughs, sales, and per-click economics from tracked links. The clean signal — but only available after a creator has run a tracked partnership.
Commercial cues read from recent activity — even before a tracked link has run. The signal arrives before the first conversion does.
When an asset is tested on Meta, the result flows back through the Marketing API and attaches to the original creator post. Spend stays in your accounts. Learning stays in your model.
Organic asset enters the library. Scored, routed, awaiting activation.
@noor.beauté · REEL · 0:23Boost · paid · affiliate · license. Human approval, system runs the queue.
paid social · A/B test liveAsset runs against your ad account. Settr never touches spend or pixels.
ad set · spend window 72hResults pull back through the Marketing API into the asset's record.
auto-pull · 15-min syncWeights and routing rules updated. Same brand. Smarter next decision.
model · v2.4 → v2.5 (proposed)The paid result is linked to the original creator post — and feeds the next routing decision and next month's product-gifting list.
The six dimensions are the same for everyone. Which ones matter most is brand-specific — and the system learns it from your paid + affiliate results, not from a discovery call.
Buyer cohort is small and hard to fake — audience confidence dominates. The system rewards creators whose followers are the buyers.
Spend scales when creative is paid-shaped. Paid readiness + affiliate intent dominate — the brand handle carries the ad.
Commission programmes reward repeat sellers. Affiliate cadence + creator trust dominate — the system goes deeper on creators who already convert.
A thirty-minute walkthrough on your own numbers. We show which creator posts to boost, license, affiliate, or test — and how every result makes the next creator list smarter.
You'll talk to Simon Fransson, Settr's founder.
