Content Scoring Algorithm
Seven signals per post. One call — backed or set aside — with the reason attached.
Content decisions run on like-counts and gut feel. The question that matters — does this piece deserve media money — is answered by whoever shouts loudest.
Every post is scored on seven signals, benchmarked against its niche, and weighted to your brand. Each one gets a single call — backed or set aside — with the reason written down.
Seven signals, not one like-count.
Likes measure applause, not value. Every post is read on seven signals — how it opens, how long it holds, what the comments ask for, who actually watched — the mechanics of whether it can carry media money.
Benchmarked to the niche, weighted to you.
A 4% engagement post means nothing on its own — it depends on the niche it lives in and the brand it serves. The raw score is placed against its niche, then your weights move it: what your brand cares about counts for more.
One decision per post, reason attached.
The output is not a dashboard — it is a decision. What deserves backing gets backed, what does not is set aside, and the reason is written next to the call so your team can disagree with it in the open.