Our 2026 half-year report is out — what creator programmes returned in H1
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All innovations

Optimization Loop

Every outcome retrains the next cast. The system compounds — by design.

The problem today

Every campaign starts from zero. The learnings live in an end-of-campaign PDF nobody opens, and next quarter the same casting mistakes get made again.

What the Optimization Loop changes

Every outcome — paid, affiliate, organic — feeds back into the brand-fit model automatically. Round two starts smarter than round one. The programme compounds instead of repeating.

01 — The return

Outcomes go home.

Ad results, affiliate conversions, organic reads — in most programmes they end up in a report. Here they end up back in the model. Every outcome returns to the brand-fit engine that made the cast, automatically.

02 — The re-rank

The next cast is not the last cast.

When results land, the ranking moves. A mid-list creator whose content converted climbs; a famous name that did not carry money slides. The shortlist you see next round is already rebuilt around what worked.

03 — The compound

Every round, sharper.

This is the quiet advantage: it compounds. The share of casts that earn backing rises round over round, because every round teaches the next one. A programme that repeats stays flat — a programme that loops climbs.

See the loop on your data